Q Week 2. Marketing Information Chapter 4 Chapter Preview: In this chapter we continue our exploration of how marketers gain insights into consumers and the marketplace. To succeed in today's marketplace, small and large businesses must know how to turn large volumes of marketing information into fresh customer that will help them engage customer and deliver greater value to them. Takeaways: Explain how companies analyze and use marketing information. Define the marketing information system. Discuss the importance of information in gaining `insights about the marketplace and customers. Read in the Textbook: Chapter 4. Managing Marketing Information to Gain Customer Insights. Assignment: One (1) page: How do you feel about businesses using customer buying histories to figure out things about you? Assignment: Chick-fil-a Case Study Questions. Please answer/comment (one (1) page. requirement) on the following questions from the Chick-fil-a Case Scenario.. Q1. Provide examples and explanation of needs, wants and demands of Chick-fil-a customers. Q2. What value does Chick-fil-a provide to their customers? Assignments Due: Tuesday, 3/7 @ 11:59pm. No assignments will be accepted after due date. Class Discussion Board for Chick-fil-a Case Scenario. Each student must post two comments on this discussion board. The comments are due on Tuesday, 3/7 @ 11:59pm